with the end to end platform for your activation & events business

   
   
   

Commercial Excellence


Apart from other obvious benefits of automation, mActivate ensures commercial excellence for your activation business.

Commercial excellence is the state of a business where it operates at optimum commercial control.
For activation business, this translates to the following:
   
  • Margins are tracked & controlled on a regular basis
  • Timely billing to clients with accuracy
  • Cash flow planning is based on current / future projects
  • Cash expenses are duly approved & passed on for Client Reimbursement where applicable
  • And much more!
  •    
    Moreover, by virtue of having its roots in Mediaware, BSPL has access to the following live databases:
       
  • Indian Geographical Database
  • Indian Census Data
  • Indian Print, TV & Radio, Cinema Theatre & Multiplex List
  • Indian Media Vendors List
  • Indian Non-media (BTL) Vendors List
  •    
    mActivate also ‘onboards’ other 3rd party applications which are useful for Marketing Depts. with a plan for integration.

    With all of this included, our clients get a solutions platform instead of a software.

    The mActivate Story


    mActivate was initiated as a software service for process automation of Activation & Event Agencies in 2016 by Mediaware Infotech Pvt Ltd. With a lot of live testing with activation agencies

    During this process, we realised that there was a crying need for ‘commercial excellence’ in this dynamic & sometimes chaotic business. That’s when mActivate design was formed - with the objective of commercial excellence in activation & events business.

    mActivate was enhanced to ensure that activation & events could be controlled from the Head Office in real time. Margins are tracked in real time. On-site payments are recorded & approved before passing to client for reimbursement (where applicable). Vendor management right upto bill-passing based on delivery. Inventories of physical items can be maintained with centralised P.O.s. We added Cash flow planning. A ‘Pre vs Post’ analysis. And so on.

    mActivate software was simultaneously enhanced to include Scratchpad for new innovative plans along with a feature that enabled locking/unlocking of commercial activities.

    Today, we’re building a pan India vendor database and building an auto-updated vendor rate card based on most recent usage.

    Going forward, we plan to link mActivate to our big data enabled analytics platform.

    But our ultimate objective remains the same - to ensure ‘commercial excellence’ in activation & events business.

    Features


    Plan



    Quick plans
    &
    Innovative plans

    Execute



    Total vendor mgt.
    &
    On-site expenses

    Bill Clients



    One touch billing
    &
    Payments, advances

    Connect



    App based approvals
    &
    Upload site images

    Analyse



    Field reporting
    &
    Pre-Post analysis

    Reach us o’er a cuppa tea


    With our 2 & ½ decade experience experience in being a service provider for advertising and marketing clients, our vision is to provide workflow automation along with resource database to community of Activation & Event Mgt. Agencies. Give us a call or send us an email and we will get back to you as soon as possible!



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